:root{--bg:#fff;--alt:#f3f6fa;--text:#1b2733;--muted:#5b6b7b;--brand:#1f5fbf;--brand-d:#174a96;--card:#fff;--border:#dde4ec}
@media (prefers-color-scheme:dark){:root{--bg:#10161d;--alt:#161e27;--text:#e6edf3;--muted:#9aa9b8;--brand:#5b9bf0;--brand-d:#7ab0f5;--card:#1b242e;--border:#2a3541}}
*{box-sizing:border-box}
body{margin:0;font:16px/1.6 system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;background:var(--bg);color:var(--text)}
.wrap{max-width:1100px;margin:0 auto;padding:0 16px}
.narrow{max-width:860px}
.nav{position:sticky;top:0;background:var(--bg);border-bottom:1px solid var(--border);z-index:10}
.nav-in{display:flex;align-items:center;justify-content:space-between;gap:12px;padding-top:10px;padding-bottom:10px;flex-wrap:wrap}
.brand{display:flex;align-items:center;gap:10px;font-weight:700;color:var(--text);text-decoration:none}
nav a{margin-left:16px;color:var(--text);text-decoration:none}
nav a:hover{color:var(--brand)}
.btn{display:inline-block;background:var(--brand);color:#fff;padding:12px 24px;border-radius:8px;text-decoration:none;font-weight:600}
.btn:hover{background:var(--brand-d)}
nav .btn.small{padding:6px 14px;color:#fff}
.hero{padding:72px 0 64px;text-align:center}
.hero h1{font-size:clamp(28px,5vw,46px);line-height:1.15;margin:0 0 16px}
.hero h1 span{color:var(--brand)}
.eyebrow{text-transform:uppercase;letter-spacing:.12em;color:var(--muted);font-size:13px;margin:0 0 8px}
.lead{max-width:680px;margin:0 auto 28px;color:var(--muted);font-size:18px}
.section{padding:64px 0}
.alt{background:var(--alt)}
h2{font-size:30px;margin:0 0 8px;text-align:center}
.sub{text-align:center;color:var(--muted);margin:0 0 32px}
.video-box{background:#000;border-radius:12px;overflow:hidden;box-shadow:0 8px 30px rgba(0,0,0,.25)}
video{display:block;width:100%;height:auto;aspect-ratio:16/9;background:#000}
.grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:20px;margin-top:32px}
.grid.two{grid-template-columns:repeat(auto-fit,minmax(300px,1fr))}
.card{background:var(--card);border:1px solid var(--border);border-radius:10px;padding:22px}
.card h3{margin:0 0 6px;font-size:18px;color:var(--brand)}
.card p{margin:0;color:var(--muted)}
.cta{text-align:center}
footer{padding:24px 0;text-align:center;color:var(--muted);font-size:14px;border-top:1px solid var(--border)}

/* pricing, cart, about */
nav{display:flex;align-items:center;flex-wrap:wrap;gap:4px}
.cart-btn{margin-left:16px;background:none;border:1px solid var(--border);color:var(--text);border-radius:8px;padding:6px 12px;font:inherit;cursor:pointer}
.cart-btn:hover{border-color:var(--brand);color:var(--brand)}
.count{display:inline-block;min-width:20px;padding:0 6px;border-radius:10px;background:var(--brand);color:#fff;font-size:12px;text-align:center}
.plan{display:flex;flex-direction:column;position:relative;text-align:center}
.plan .btn{margin-top:auto;border:0;cursor:pointer;font:inherit;font-weight:600}
.plan.featured{border:2px solid var(--brand)}
.badge{position:absolute;top:-12px;left:50%;transform:translateX(-50%);background:var(--brand);color:#fff;font-size:12px;padding:2px 12px;border-radius:10px}
.price{font-size:34px;font-weight:700;color:var(--text)!important;margin:4px 0 0!important}
.permo{font-size:14px;margin-bottom:12px!important}
.fine{font-size:13px;color:var(--muted);text-align:center;margin-top:20px}
.muted{color:var(--muted)}
.backdrop{position:fixed;inset:0;background:rgba(0,0,0,.5);z-index:20}
.backdrop[hidden]{display:none}
.cart{position:fixed;top:0;right:0;height:100%;width:min(420px,100%);background:var(--bg);border-left:1px solid var(--border);padding:20px 16px;overflow:auto;transform:translateX(100%);transition:transform .2s;z-index:30}
.cart.open{transform:none}
.cart-head{display:flex;justify-content:space-between;align-items:center}
.cart-head h2{margin:0;font-size:22px}
.cart-row{display:grid;grid-template-columns:1fr auto auto;gap:6px 12px;align-items:center;padding:12px 0;border-bottom:1px solid var(--border)}
.qty{display:flex;align-items:center;gap:8px}
.qty button{width:28px;height:28px;border-radius:6px;border:1px solid var(--border);background:var(--card);color:var(--text);cursor:pointer}
.sub-total{font-weight:600;text-align:right}
.link{background:none;border:0;color:var(--brand);cursor:pointer;font:inherit;padding:0}
.cart-total{display:flex;justify-content:space-between;font-size:20px;margin:16px 0}
#cart-foot .btn{display:block;text-align:center;margin-bottom:10px}
.alt-btn{background:var(--card)!important;color:var(--brand)!important;border:2px solid var(--brand)}
.narrow p{color:var(--muted)}
[hidden]{display:none!important}
#plans{grid-template-columns:repeat(auto-fit,minmax(220px,1fr))}
.cart-row .link{grid-column:1 / -1;text-align:left}

/* audience cards (hero) and free-download form */
.audience{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:20px;max-width:860px;margin:0 auto 28px;text-align:left}
.aud-card{background:var(--card);border:1px solid var(--border);border-top:4px solid var(--brand);border-radius:10px;padding:20px 22px}
.aud-card h2{margin:0 0 6px;font-size:20px;text-align:left;color:var(--brand)}
.aud-card p{margin:0;color:var(--muted)}
.dl-form{display:grid;gap:14px;max-width:560px;margin:0 auto}
.dl-form label{display:block;font-weight:600;font-size:14px}
.dl-form input{display:block;width:100%;margin-top:4px;padding:10px 12px;font:inherit;color:var(--text);background:var(--card);border:1px solid var(--border);border-radius:8px}
.dl-form input:focus{outline:2px solid var(--brand);outline-offset:1px}
.dl-form .row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.dl-form .btn{border:0;cursor:pointer;font:inherit;font-weight:600}
.dl-form .fine{margin-top:0}
.dl-msg{margin:0;padding:10px 14px;border-radius:8px;background:var(--alt);border:1px solid var(--border)}
.dl-msg.err{border-color:#c0392b;color:#c0392b}
.hp{position:absolute;left:-10000px;width:1px;height:1px;overflow:hidden}
@media (max-width:520px){.dl-form .row2{grid-template-columns:1fr}}